11 Jul bigheadtaco.com: The FujiFilm X-T2 PRO? My 1st Impressions

What’s in a name? Everything. Toyota knew they had to create the Lexus brand to compete with Mercedes and BMW. Honda created Acura, Nissan created Infinity. In Japan they didn’t change the name, but for the export market the name was everything.

See it on Scoop.it, via Fujifilm X Cameras