31 Dec 2019 camera and lens manufacturers’ New Year’s resolutions

Source: DP Review

New Year’s resolutions

There’s plenty in this world that we’re not sure about (Peas in guacamole? The resurgence of 90’s fashion trends? Pineapple on pizza??) but one thing we’re certain of: a few companies, many of which are headquartered in Japan, will produce new cameras, lenses and photographic accessories in 2019. And just like every year, some will be great, some will be OK, and one or two will be crushingly dull.

Thanks to some early product development announcements we already know a little of what the next year holds in store, but much remains a mystery. We can only guess what the next 12 months will bring – guess, hope, and play backseat camera engineer.

In the spirit of New Years’ resolutions, we got together as a team and talked about what we’d like the major manufacturers to do next year. Things we want to see fixed, directions we’d like to see taken (plus some we’d like to see reversed…) and products we’d like to be released. So without further ado, here are our collected New Years’ resolutions, on behalf of the manufacturers, courtesy of DPReview. Call it wishful thinking.

Feel free to play along at home via the comments.


Fujifilm, you’re the darling of camera reviewers everywhere. You’re one of the few brands that, from time to time, still makes products which are better than they need to be in order to be competitive. The X-T2 was a great camera, and you didn’t need to replace it, but you went and did it anyway! The X-T3 was one of our favorite cameras of 2018. It almost made up for the ‘4K capable’ X-A5… But we’re still hoping for more in 2019.

Fujifilm – in 2019 we wish you would…

  • Make a full-frame X100 / monochrome X100 / 28mm-equiv X100. (We really like the X100).
  • Continue improving your face and eye-detection autofocus. The X-T3 was a great start.
  • Make a proper X70 successor. The XF10 doesn’t count.
  • Refresh your F1.4 primes.
  • Don’t try to palm us off with 15fps ‘4K video’ ever again. For shame.

2019 camera and lens manufacturers' New Year's resolutions posted on DP Review on .

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